WE MEAN BUSINESS
A FIELD GUIDE FOR BUILDERS
BELIEVERS & BOLD OPERATORS
Practical wisdom for building a business, a life and what’s next
Presented by
with
MONICA RICHARDS
WHY NOW
We don’t need more content
We need clearer signal
And access to guides, mentors and trusted sources
With practical wisdom for navigating through uncertainty
And leading through change
Why did you start this podcast?
AUDIENCE
BUILT FOR HIGH-AGENCY FEMALE OPERATORS
Growth-oriented and entrepreneurial-minded
Ages 30-50
Navigating personal ambition, seeking clarity and optimizing life
Drawn to actionable insight, grounded optimism and unvarnished truth
Who is this podcast for?
THE SHOW
A MEDIA ECOSYSTEM
45 minute deep dives → 15 minute highlights → 1-3 minute social clips
VIDEO-FIRST DISTRIBUTION
Spotify | Apple Podcasts | YouTube | Instagram | TikTok | LinkedIn
BROADCAST ADVANTAGE
National Radio Partner
REACH AT LAUNCH
0K+
Instagram community
0K
-
0K
Monthly organic audience reach
0%+
Non-follower discovery
0K+
Average reel views
0K
-
0M+
Breakout content views
0K
-
0K+
Guest network reach amplification
Social Media: @wemeanbusinesspod x @monicajeanrichards x @thenextrodeo
BROADCAST ADVANTAGE
EXPANDING THE CONVERSATION BEYOND DIGITAL WITH CONNOISSEUR MEDIA
Built for the way audiences consume today:
By extending the conversation from screens to airwaves
and opening new listening moments across a powerful broadcast network
PODCAST
VIDEO
SOCIAL
DIGITAL
RADIO
Recognized as A Top 10 Radio Broadcaster
WHO’S
INVITED
WHO WE INVITE TO THE TABLE:
The voices moving business
High-trust conversations designed for meaningful visibility across audio, video and social.
From builders shaping the future of business, media, wellness, technology and culture.
Operators over influencers.
Substance over sound bites.
Conversations that compound.
FEATURED CONVERSATIONS
1.27M+ combined social following across Instagram, LinkedIn, TikTok and Facebook
ANASTASIA SCHTOMPEL
Authored for Forbes, Drives 30 MIL+ Monthly Views
CHARLOTTE CRUZE
Scaled Alice to $10 MIL in 4 Years
BETSEY LOCKE
Seasoned Strategist, Leading Next Gen Creative Agency The Next Rodeo
CHAZ DEAN
Sold Over 200 MIL WEN Products on QVC
BRITTANY ALLYN
Built Thirty Waves’ Social Media Community to 800K+
THE CONVERSATION CONTINUES
Guests in conversation for We Mean Business, Season Two
DAVID FALK
Author, Career Agent of Michael Jordan
DIANA MADISON
Actor, Founder of Shandy Media & Diana Madison Beauty
NIGEL BARKER
Fashion Photographer, Creative Director of The Barker Company
MICHELLE LI
Founder, Clever Carbon & Women in Climate
THE
STUDIO
Environment evokes a private briefing
Host is a grounded advisor
Guests bring hard-won guidance
Listeners are welcomed into an inner circle
ASTRA winning production partner
What perspective do you bring as the host?
MONICA
RICHARDS
CHIEF BRAND OFFICER, THE NEXT RODEO HOST, WE MEAN BUSINESS PODCAST & AMERICAN HEROES
As Seen On: Good Day LA & NY, CBS, KTLA, The Darin Olien Show, The Big Silence
Moderator: SXSW, Transatlantic Leaders Forum
Spokesperson: Top 10 U.S. Solar Company
Master Of Ceremonies: Frontier Summit
Founder: Ecobabe Brand, Seasoned Solopreneur
Writer, Producer & TV Host: Viral AOL News Show
Content Creator: Expedia, Jaguar, Alaska Airlines
With over a decade in media and marketing worldwide, Monica is creating a space for true conversations that offer perspective, texture and actionable intelligence
YOUR
INSIDE LOOK
PULL UP A SEAT
For the We Mean Business experience
THE CHARTER INVITE
NINE EPISODES, ONE EXCLUSIVE OPPORTUNITY TO BE THERE FROM THE BEGINNING
Owning a place in the inaugural season of We Mean Business includes:
Category exclusivity
Season-long presence across all 9 episodes, with shareable content to extend your brand beyond the show
Broad reach across digital, social and broadcast platforms
National radio distribution through the Connoisseur Media broadcast network
Premier placement within every episode
Custom 15-second hero video crafted by TNR’s creative studio, seamlessly woven into every episode and yours to use in perpetuity
Custom ad copy written exclusively by TNR, yours to use in perpetuity
Collaborative short-form video created by TNR’s creative studio, distributed across our social ecosystem and shared by our guests
Featured interview opportunity on American Heroes, our upcoming national radio interview series
Guest interview opportunities for your best clients across We Mean Business and American Heroes with even more shareable content
THE DEBUT
A MARKETING ENGINE:
BUILT FOR CONSISTENT VISIBILITY. DESIGNED TO COMPOUND
From first look to public launch and beyond,
We Mean Business is supported by a continuous,
multi-channel promotional strategy designed to build
awareness, drive engagement and sustain audience momentum
CONTINUOUS MOMENTUM
BUILT-IN REACH
Exclusive content amplified across our sales org, broader network and marketing audiences to build pre-launch anticipation.
LAUNCH MOMENTUM
Coordinated social, video and podcast promotion across Monica Richards, We Mean Business and The Next Rodeo to drive audience discovery.
ALWAYS-ON CONTENT
A steady stream of short-form clips, highlights, key takeaways and social-first content to keep the show in market between episodes.
OMNI-CHANNEL DISTRIBUTION
YouTube, IG, FB,, LinkedIn, TikTok, audio podcasts and radio broadcast to orchestrate a presence for maximum visibility and reach.
AUDIENCE ENGAGEMENT
Content designed to spark conversation, encourage sharing and build habitual engagement around each episode.
LIVE EXTENSION
Strategic opportunities to bring the show and its conversations beyond the screen through events
and experiential moments.
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