About
At The Next Rodeo, we bring the force of human creativity together with the power of technological innovation to outfit brands of all sizes for success on the new frontier. With the creative talents and strategic smarts to ensure engagement, the skills to incorporate new technology, and the production chops to make it all look stunning - The Next Rodeo is uniquely poised to spur dynamic growth for your business, regardless of its present size.
And that in the right hands, the right idea doesn’t just get noticed, it creates momentum, focuses energy, and drives action. Turning a product into a movement. A company into a culture. And a message into money.
We believe that world-class creativity should be more broadly accessible, regardless of the size of your business, brand, or budget. And that a good idea may be the best legal advantage you can have over your closest competitors.
What We Believe
We believe in the power of an idea
And that in the right hands, the right idea doesn’t just get noticed, it creates momentum, focuses energy, and drives action. Turning a product into a movement. A company into a culture. And a message into money.
We believe that world-class creativity should be more broadly accessible, regardless of the size of your business, brand, or budget. And that a good idea may be the best legal advantage you can have over your closest competitors.
And that in the right hands, the right idea doesn’t just get noticed, it creates momentum, focuses energy, and drives action. Turning a product into a movement. A company into a culture. And a message into money.
We believe that world-class creativity should be more broadly accessible, regardless of the size of your business, brand, or budget. And that a good idea may be the best legal advantage you can have over your closest competitors.
AI-Native by Design. Human-Led by Intention.
We didn’t bolt AI on—we built with it, intentionally and responsibly.
At The Next Rodeo, AI is embedded across our workflows—strategy, research, creative, and media—not to replace human thinking, but to remove friction, expand possibility, and sharpen judgment. It gives our teams speed, precision, and scale, while leaving the work’s meaning, taste, and emotional intelligence firmly in human hands.
The result is smarter decisions, stronger stories, and measurable outcomes—delivered efficiently, without sacrificing craft or credibility.
With us, humans are never out of the loop. —we’re just working smarter, faster, and better supported.
Now you don’t have to be big to benefit
from the best. Now you can access
all the world-class talent and tech you
need to take your business to the next level. Without a world class, next level budget.
Meet The Mavericks
Betsey Locke
President
Rich Caserta
Chief Creative Officer
Monica Richards
Chief Brand Officer & Podcast Host
Zara Barrett
Senior Project Manager and AI Innovation Manager
Christine Piper
Director of New Business
Betsey Locke
President
Rich Caserta
Chief Creative Officer
Monica Richards
Chief Brand Officer & Podcast Host
Zara Barrett
Senior Project Manager and AI Innovation Manager
Christine Piper
Director of New Business
Betsey Locke
President
Rich Caserta
Chief Creative Officer
Monica Richards
Chief Brand Officer & Podcast Host
Zara Barrett
Senior Project Manager and AI Innovation Manager
Christine Piper
Director of New Business
The Team Behind the Work.
One brain. One team. One obsession: great work that actually works.
One brain. One team. One obsession: great work that actually works.
