Logo Refresh

What’s Included (Deliverables)

1. Creative Concepts

3 refreshed logo design options

Each concept modernizes your existing logo while preserving brand equity

Refinements may include:

• Updated typography

• Simplified or enhanced iconography

• Improved spacing and alignment

• Modernized color application

Designed to retain recognizability while improving versatility and professionalism

2. Final Logo Files Provided

Once a refreshed direction is selected and finalized, you will receive:

Updated Primary Logo Versions

• Full Color Refreshed Logo

• Black Version

• White/Reverse Version

Layout Variations

• Horizontal Version

• Stacked/Vertical Version

• Icon/Mark Only Version (if applicable)

3. File Formats Delivered

Vector Files (Fully Scalable – No Quality Loss)

• AI (Adobe Illustrator Source File)

• EPS (Print-ready vector file)

• SVG (Web scalable format)

• Master Vector Art File

Raster Files

• PNG (Transparent background)

• High-Resolution JPG

• Web-Optimized PNG

Presentation File

• High-Resolution PDF of Final Refreshed Logo

4. Technical Specifications

Resolution

• 300 DPI (Print-Ready Files)

• 72 DPI (Web-Optimized Files)

Color Modes Provided

• CMYK (Print)

• RGB (Digital)

• HEX Codes

• Black & White

• Grayscale

Fully scalable vector artwork for unlimited resizing

5. Brand Assets Included

• Updated Brand Color Codes (if modified)

• Refined typography recommendations (if applicable)

• Spacing and clear space guidance

6. Usage Rights

• Full ownership rights of the refreshed logo transferred upon final payment

• Approved logo may be used across all digital and print platforms

• No ongoing royalty fees

7. Delivery Package

You will receive a professionally organized download package including:

• Master Vector Art Files

• AI, EPS, SVG files

• High-Resolution PNG & JPG files

• Print-Ready Files (300 DPI, CMYK)

• Web-Optimized Files (72 DPI, RGB)

• Final Approved Logo in High-Resolution PDF Format

• Clearly organized folders for print, web, and source files

Vector Art Conversion – Brief Description: Conversion of your existing logo or artwork into fully scalable vector format, allowing for unlimited resizing without loss of quality. The final vector file ensures sharp reproduction across all print and digital applications, including large-format signage, apparel, promotional products, and web use.