Direct Mail

What’s Included (Deliverables)

1. Creative Concepts

3 unique front-and-back design concepts.

Each concept includes:

• Layout style and visual theme tailored to your brand

• Color palette, typography, and branded graphics

• Design approach aligned with your marketing objectives

Once a concept is selected, the chosen look and feel will be applied consistently across both sides of the final direct mail design.

2. Final Direct Mail Design Provided

After selecting a concept and approval, you will receive:

• Fully designed front and back direct mail piece

• Custom graphics, icons, and visual elements

• Optional bleed and trim setup for professional printing

3. File Formats Delivered

• Print-ready PDF (high-resolution, CMYK)

• Editable source files: Adobe Illustrator (.AI), Photoshop (.PSD), or InDesign (.INDD)

• Web-friendly PDF or JPEG version for digital preview

4. Technical Specifications

• Standard direct mail sizes: 4.25” x 6”, 5” x 7”, 6” x 9”, 8.5” x 11” (or custom size requested—please specify your desired size in the creative brief)

• Resolution: 300 DPI for print

• Color mode: CMYK for print, RGB versions for digital preview

• Includes bleed and trim lines for professional printing

5. Delivery & Review

• Organized download package with all files and assets

• 1 round of revisions included per selected concept

• Final files delivered ready for professional printing or distribution

6. Usage Rights

• Full ownership of direct mail design and assets upon final approval and payment

• Unlimited use for marketing campaigns or promotions

• No royalty fees

7. Delivery Package

You will receive a professionally organized package including:

• Print-ready PDF of the direct mail front and back

• Editable source files (.AI, .PSD, or .INDD)

• Web-friendly PDF or JPEG version

• Clearly labeled layers and assets for easy editing

8. Printing (Additional Cost)

Professional printing services are available for an additional cost. Our printing services range from:

• Audience targeting

• Automated campaigns

• Entry planning

• Presort

• Entry logistics

• Production

• Transportation

• Mail tracking & analytics

You may print as few as 1 mailer or as many as needed.