We Mean Business: The Podcast for Builders, Believers & Bold Operators
Some of the best business lessons never make it into a textbook. They live in the messy middle: the hard decisions, the unexpected pivots, the defining moments that shape a company and the people who build it.
That's the space We Mean Business was created to fill. This is the podcast we wish we'd had when we started building. Starting September 3, we're pulling up a seat at the table with the founders, executives, and operators who've lived it, so you can walk away better equipped to lead through change and build what's next.
Here's what to expect, who it's for, and why it matters.
Why we started We Mean Business
The best business advice rarely comes from a keynote stage. It comes from honest, unbridled conversations with the people inside the arena—the ones who've made the tough calls and pivoted accordingly.
Through our work, we've earned the trust to have those conversations. Now we get to bring the strategy, the setbacks, and the breakthroughs behind their success directly to you.
We Mean Business brings you conversations with those who’ve gone before us. Every episode offers relevant perspectives, honest insights, and ideas to leave you sharper, more confident, and ready to build.
Who is We Mean Business for?
We Mean Business is a field guide for builders, believers & bold operators. If you're building something like a company, a career, a legacy—this is for you.
We’re especially passionate about supporting women business owners and creating greater access to the ideas, perspectives, and connections that help leaders thrive. As more women build businesses and drive change, We Mean Business is a space for the conversations, community, and clarity that help them build and lead at the highest level.
Because the right conversation can change how you think, lead, and build.
More access to the right ideas, lessons, and perspectives helps more people build at the highest level. That's the mission driving this show.
Who is the host of We Mean Business?
We Mean Business is hosted by Chief Brand Officer of The Next Rodeo, Monica Richards, who has spent her career at the intersection of business, branding, marketing, and media.
Her role isn't to have all the answers. It's to ask the right questions. As Monica puts it, she's "endlessly curious about how remarkable people think, lead and make decisions."
That curiosity shapes every episode. The goal is simple: make each conversation feel like you're sitting at the table, asking the questions you'd ask yourself and discovering the choices and principles that shape both the businesses we build and the lives we create along the way.
What can you expect from each episode?
Each episode of We Mean Business brings you a thoughtful, candid conversation with a leader from inside the arena. These aren't surface-level interviews. They dig into how successful people actually think and operate when the stakes are highest.
Expect to walk away with:
Fresh perspectives on leadership, growth, and decision-making
Practical principles you can apply to your own work
Actionable lessons drawn from real wins and real setbacks
A seat at the table with founders, executives, and operators who've built what's next
We uncover not just what remarkable leaders built, but how they got there: the mindset, the pivots, and the defining choices behind the results.
Tune in September 3
We Mean Business launches September 3. Follow the show now so the first episode lands the moment it drops, and share it with the builders & bold operators in your life.
This is your invitation to pull up a seat, ask the big questions, and build with more clarity and confidence.
Because the future belongs to those willing to build it.
Frequently asked questions
When did We Mean Business launch?
We Mean Business launched September 3. New episodes feature honest conversations with founders, executives, and operators.
Who hosts We Mean Business?
The podcast is hosted by The Next Rodeo’s Chief Brand Officer, Monica Richards, whose career spans business, branding, marketing, and media.
Who should listen to We Mean Business?
Builders. Believers. Bold operators. Anyone building a company, career, or brand — and looking for the community, clarity, conviction, and conversations to help them go further. With a special focus on the women driving change and transformation, We Mean Business is your inner circle for what’s next.
What makes We Mean Business different?
We Mean Business focuses on honest, unbridled conversations about the hard decisions and defining moments behind real success. Every episode is designed to feel like you're sitting at the table.
What can I expect from each episode?
Each episode brings fresh perspectives, practical principles, and candid conversations about how top leaders think, lead, and make decisions when the stakes are highest.