Time is the one thing no one has enough of. Deadlines, demands, the endless scroll—our days get chipped away minute by minute. Murad’s Take Back 10 Minutes campaign wasn’t about another product promise. It was about a pause. A breath. A moment to give back to yourself.

On social and TV, these stories weren’t commercials, they were reminders—that self-care isn’t selfish, it’s necessary. That taking ten minutes for your skin can give back hours to your confidence. That beauty isn’t just how you look, it’s how you feel when the world slows down.

These creative samples aren’t just ads—they’re small revolutions. Strategy meets serenity. Let’s take time back.